The ________ will usually dictate how long a speech should be.

A. speech occasion
B. size of the audience
C. topic
D. physical setting
E. general purpose


Answer: A

Communication & Mass Media

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Give examples of your country's heroes, rituals, symbols, and values.

What will be an ideal response?

Communication & Mass Media

Informal research in the diagnostic stage of a project typically has which characteristic?

a. It is produced the scientific method to enhance reliability. b. It is NOT produced with the scientific method. c. It addresses current situations as well as historical contexts. d. It results in the research problem being refined.

Communication & Mass Media

______ refers to the perception of a speaker’s expertise at the end of a speech.

a. Initial credibility b. Terminal credibility c. Derived credibility d. Implied credibility

Communication & Mass Media

Because he comes from a(n) ________ culture, Lei believes that his primary responsibility is to his family and community, rather than to himself.

A. collectivistic B. individualistic C. high-context D. low-power-distance

Communication & Mass Media