Explain the simple format of the agenda setting process as well as three of the following factors that might complicate that format: salience, credibility, conflicting evidence, shared values, relevance, and uncertainty.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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High-context listeners pay closer attention to _____ than low-context listeners

A) statistics B) nonverbal cues C) verbal cues D) personal anecdotes

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Asking general open-ended questions during the interview allows the expert to speak unrestrained about the topic

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media

Including objects as presentation aids should only be used in a demonstration speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Which of the following is NOT a consideration for selecting channels?

a. legal circumstances b technical circumstances c economic circumstances d channel matching circumstances e. marketing circumstances

Communication & Mass Media