In the last 25 years, the commercial broadcast networks’ (ABC, CBS, NBC and Fox) share of the prime-time audience has:
a. dramatically increased, thanks to innovative hit shows.
b. dramatically increased as new owners have bought the stations.
c. dramatically decreased because of cable and satellite TV and syndicated programming. d. remained pretty much the same.
ANSWER: c
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One key limitation of traditional media that online media do not face is
a. geography. b. advertising. c. compelling content. d. not enough viewers.
The first thing one should do before establishing an Internet website is________
A) locate a server B) determine who the audience is and what you want to say C) estimate costs D) learn HTML E) create a memorable URL
The central question addressed by epistemology is:
A) How can we predict the future effectively? B) What is truth? C) What is the meaning of reality? D) How do we know what we know, if we know it at all?
Linda is a middle-aged white woman born and raised in Chicago. Imagine that you are having a conversation with Linda about cultures around the world, and she makes the following statements. Which of these statements demonstrates cultural relativism on the part of Linda?
A. The custom of bowing in Japan rather than shaking hands or embracing might help prevent the spread of infectious diseases. B. The custom of Zulu men having multiple wives is troublesome and wrong. C. Women in countries with hot climates should not be forced to dress head-to-toe in black. D. It is incomprehensible that people in some countries eat dog meat.