One key limitation of traditional media that online media do not face is

a. geography.
b. advertising.
c. compelling content.
d. not enough viewers.


a

Communication & Mass Media

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Focus groups capture people “in their own words” through guided group interactions

Indicate whether the statement is true or false.

Communication & Mass Media

Based on your understanding of the text discussion, if a measure of TV viewing was

related to a measure of obesity according to the following expression (r = .30, p < .05), which of the following would be TRUE?

a. 9% of the variance in obesity is explained or accounted for by knowing the values of TV viewing. b. 30% of the variance in obesity is explained or accounted for by knowing the values of TV viewing. c. 5% of the variance in obesity is explained or accounted for by knowing the values of TV viewing. d. 25% of the variance in obesity is explained or accounted for by knowing the values of TV viewing. e. 3% of the variance in obesity is explained or accounted for by knowing the values of TV viewing.

Communication & Mass Media

Personal influences for career choices are less important for career planning than basic skills

Indicate whether this statement is true or false.

Communication & Mass Media

Rose spoke fondly of walking into her childhood home on winter days to the "delicious aroma of warm baked apples and cinnamon." Rose is

a. embellishing her language. b. using a speech device. c. using abstract language. d. appealing to the senses.

Communication & Mass Media