Which of the following is defined as nonpersonal communication paid for by an identified sponsor using mass media to persuade or inform an audience?
A) public relations
B) direct marketing
C) direct selling
D) advertising
E) sales promotion
D
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All changes in long-term liabilities are reflected in the financing activities category of the statement of cash flows
a. True b. False Indicate whether the statement is true or false
Economies of scale occur when ______.
A. production is greater than demand B. not enough is demanded at a given price C. the cost per unit of output decreases as the volume of output increases D. the total cost declines as the volume of output increases
________ is defined as the degree of caring and individual attention provided to customers
A) Empathy B) Reliability C) Assurance D) Responsiveness
The term ____________ is used to describe the behavior of people who manipulate others and use unethical practices for personal gain.
a. Self-monitoring b. Proactive personality c. Machiavellianism d. Locus of control