The disadvantages of using mall intercept interviews to collect research data include all of the following EXCEPT:
A) poor response rate.
B) potential for interviewer bias.
C) moderate quantity of data can be collected.
D) high cost.
E) high social desirability.
A
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If an acquired company remains intact after it has been acquired, it is defined as which of the following types of segments?
a. Financing segment. b. Investing segment. c. Operating segment. d. Non-operating segment.
The Federal Trade Commission examines advertising from the point of view of a ________
A) vulnerable consumer B) reasonable consumer C) marketer D) competitor E) disadvantaged consumer
A marketing manager should realize that the adoption curve concept implies
A. the laggards are cautious, but they are willing to adopt a new product quickly if advertising gets their attention. B. the firm's promotion target should always be the opinion leaders. C. using different promotional mixes for different adopter groups. D. the firm's promotion target should always be the innovators. E. None of these answers is correct.
The project cash flows and Profitability Indexes for Projects A and B are provided in the table below. If the two projects are not mutually exclusive and there are no capital constraints, which project(s) should you select?
Project A Project B Year 0 -$1,900 -$2,000 Year 1 $2,500 $1,550 Year 2 $1,500 $1,900 PI 1.7411 1.3923 A) Project A B) Project B C) Either Project A or Project B D) Both Projects