The textbook cites the McDonald’s McAfrica sandwich as an example of a product failure to illustrate ______.
a. the importance of regular, not pita, bread in sandwiches
b. the importance of naming the product appropriately
c. the lack of sensitivity by including tomatoes in the sandwich, which may be harmful to people allergic to tomatoes
d. the impact of not having fries to go with the sandwich
b. the importance of naming the product appropriately
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A file or book which contains a record for all accounts used by a company, including the account balance, is called a
a. chart of accounts b. general journal c. general ledger d. trial balance
Which of the following statements is true about marketing plans?
A) Marketing plans are always forward looking. B) Plans should not be developed for specific customer segments. C) A typical marketing plan sequence starts with data analysis. D) Marketing plans contain objectives and strategies instead of financial details.
The free-form layout is also known as the
A. freedom layout. B. boutique layout. C. specialty layout. D. format layout. E. loop layout.
Which of the following shows the number of units the market will buy in a given time period, at different prices that might be charged?
A) demand curve B) supply curve C) learning curve D) break-even pricing E) target costing