Which of the following statements is true about marketing plans?
A) Marketing plans are always forward looking.
B) Plans should not be developed for specific customer segments.
C) A typical marketing plan sequence starts with data analysis.
D) Marketing plans contain objectives and strategies instead of financial details.
A
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Which of the following terms is correctly paired with its description?
a. supply warehouses: part of a manufacturing plant and used for long-term storage b. cross-docking warehouses: typically used for storing finished goods for a short period of time before they are sorted and shipped to their destinations. c. retail warehouses: storage from which sales to end consumers can be made d. intermodal warehouses: typically used for storing finished goods between two different modes of transportation
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