Guidelines for effective meetings include
a. limiting meeting length and frequency.
b. eliminating conflict.
c. preparing an agenda immediately following each meeting.
d. seeking unanimous agreement on all important issues.
A
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What is the primary goal of trade promotions?
A) boosting long-term relationships with final buyers B) motivating salespeople to attend trade shows C) generating qualified business leads and contacts D) rewarding customers for frequent purchases E) persuading resellers to carry a brand
Which of the following is a role that can present constraints on us?
a. parents and bosses b. bosses and citizens c. citizens and parents d. parents, bosses, and citizens
Compare and contrast a conventional channel with a vertical marketing system (VMS)
What will be an ideal response?
A salesperson can develop numerous types of value analyses for a prospective buyer. List three types of frequently used value analyses.
What will be an ideal response?