Computer viruses differ from worms in that viruses can propagate without human intervention, often sending copies of themselves to other computers by email
a. True
b. False
Indicate whether the statement is true or false
False
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Rugman and D'Cruz have developed an alternative framework to Porter's five forces model. The framework, based on business networks, is called:
A) the differentiation model. B) strategic intent. C) the flagship model. D) the hypercompetition model. E) the Rugman & D'Cruz model.
Calculate the return on assets for Nestor Inc., which generates a net profit of $45 million from its assets worth $780 million
A) 57.1% B) 45% C) 28.5% D) 17.5% E) 5.7%
Assume you are a salesperson for a direct marketing firm that does "in-home" jewelry parties. If most of your hosts or hostesses hold only one party a year, what strategies could you use to build strong customer relationships? If you are creating your own business for this example, make sure to describe your product(s) in your introductory sentence.
What will be an ideal response?
A competitive strategy to be the low-cost provider in an industry works well when
A. industry newcomers use high introductory prices to let buyers know they have a superior product to build a customer base. B. buyers incur high costs in switching their purchases from one seller/brand to another. C. industry newcomers use introductory low prices to attract buyers and build a customer base. D. price competition among rival sellers is especially sluggish. E. there are numerous ways to achieve product differentiation that have no value to buyers.