A competitive strategy to be the low-cost provider in an industry works well when
A. industry newcomers use high introductory prices to let buyers know they have a superior product to build a customer base.
B. buyers incur high costs in switching their purchases from one seller/brand to another.
C. industry newcomers use introductory low prices to attract buyers and build a customer base.
D. price competition among rival sellers is especially sluggish.
E. there are numerous ways to achieve product differentiation that have no value to buyers.
Answer: C
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