To some, the only measure that should be used to evaluate marketing is:
A) sales
B) brand loyalty and brand equity
C) brand awareness
D) brand recognition
A
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Suppose you have a friend from India who is a lifelong vegetarian and who does not like McDonald's because the company sells hamburgers in many countries. Which of the following describes your friend?
A) "vegetarianism" represents a value, "dislike McDonald's" represents an attitude B) "vegetarianism" represents an attitude, "dislike McDonald's" represents a value C) "vegetarianism" and "dislike McDonald's" both represent an attitude D) "vegetarianism" represents a value, "dislike McDonald's" represents a belief E) "vegetarianism" and "dislike McDonald's" both represent values
Databases make the creation and management of a useful connector list easier, but they
A) cannot replace cold calling. B) make the use of MPR cost-prohibitive. C) increase the likelihood that a firm will require a media audit. D) are not a substitute for critical thinking. E) reduce the effectiveness of a company's conventional advertising campaigns.
The flexible budget variance is the difference between the actual results and the expected results in the flexible budget for the actual units sold
Indicate whether the statement is true or false
You have been hired by the owners of Brew & Beef, a local family owned restaurant. They would like to open a second restaurant (Brew & Beef II) across town and have asked your advice regarding the recruitment of employees. One of the owners and her
sister will be managing the new site and they are transferring part of their chef staff to the new facility so they need your advice regarding the hiring of wait staff, bus staff, custodial help and kitchen help. Recent discrimination law suits have been in the news and they want things to go smoothly and legally. What advice would you give them?