Kelley went ice skating on a neighbor's pond, but she fell through a thin area into icy waters. Kelley did not have permission to be on the property, and the neighbor did not even know that she was there. Is the neighbor liable for Kelley's injuries?
a. Yes. The neighbor should have posted "thin ice" notices.
b. No. Kelley was a trespasser and the neighbor can only be held liable for intentionally injuring her or for gross misconduct.
c. It may depend on Kelley's age.
d. Yes, the neighbor is strictly liable.
c
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Companies can manage their international marketing activities in three ways: export departments, international divisions, or ________
A) global organization B) fixed corporate headquarters C) strong marketing department in the "host" country D) local marketing efforts E) strategic business units
The Business Strategy Diamond
A) allows firms to bypass the MPR process. B) helps managers to identify critical elements of strategic planning. C) is an early management philosophy recently replaced by the marketing mix. D) emphasizes the use of conventional media rather than non-media connectors. E) is a business model that saves managers from asking questions about strategy.
Creating long-term relationships with customers is a key component to surviving and thriving in today's competitive business landscape. One tactic many companies are deploying is the use of membership or loyalty programs where customers can accumulate points and receive discounts or free merchandise. For example, Omni Hotels encourages customers to join their membership program and provide key contact information such as their e-mail, address, and phone number. Omni Hotels offers benefits such as upgrades and free room nights based on the number of stays or points a customer has accumulated. This example demonstrates how Omni Hotels is utilizing
A. marketing mix deployment. B. customer relationship management. C. marketing technology. D. competitive insight.
Hannah Hall is a broker who has the listing agreement for the sale of the Taylor home. The Wettsteins visit the Taylor home during an open house and talk with Hannah. The Wettsteins are not completely sold on the Taylor home, so Hannah offers to show
them five other homes she has in the area that she believes will suit the Wettsteins' needs. The Wettsteins explain to Hannah that they cannot spend more than $400,000. Hannah finds a house for the Wettsteins. It is listed for $400,000 but the Wettsteins, after looking at comparables in the area, decide to offer $375,000. The owner of the house (a house also listed by Hannah and her agency) asks Hannah, "How far do you think we can get them to go up?" Hannah responds, "I know exactly how far they will go." Discuss Hannah's relationship with the Wettsteins as well as the homeowner.