Creating long-term relationships with customers is a key component to surviving and thriving in today's competitive business landscape. One tactic many companies are deploying is the use of membership or loyalty programs where customers can accumulate points and receive discounts or free merchandise. For example, Omni Hotels encourages customers to join their membership program and provide key contact information such as their e-mail, address, and phone number. Omni Hotels offers benefits such as upgrades and free room nights based on the number of stays or points a customer has accumulated. This example demonstrates how Omni Hotels is utilizing
A. marketing mix deployment.
B. customer relationship management.
C. marketing technology.
D. competitive insight.
Answer: B
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In which of the following cases is a motivation test used to establish the employee's motive?
A) An employee commits a tort to promote the principal's business, outside work premises. B) An employee commits an intentional tort against another employee at work premises. C) An employee commits an unintentional tort that helps promote the principal's business. D) An employee assaults another employee due to personal reasons.
Warrants are issued by a judge or magistrate upon showing of probable cause by the law enforcement authorities
a. True b. False Indicate whether the statement is true or false
The process of evaluating and regulating ongoing activities to ensure that goals are achieved is known as
A. organizing. B. leading. C. controlling. D. motivating. E. planning.
Which of the following is true of competitor intelligence as a means of environmental scanning?
A. The Economic Espionage Act makes it a crime in the United States to engage in competitor intelligence. B. It is unethical to use competitor intelligence to make strategic business decisions. C. Competitor intelligence is ethical if competitor-related information is collected from sources accessible and available to the public. D. Buying competitors' products and asking their own employees to evaluate them to learn about new technical innovations is an example of the unethical practices followed in competitor intelligence.