In the short run, a marketing manager usually cannot control
A. the legal environment.
B. the competitive environment.
C. the cultural environment.
D. the economic environment.
E. All these answers are correct.
Answer: E
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Which of the following statements is false regarding task analysis?
A) It examines the production process in detail. B) It may involve the use of engineers. C) It emphasizes what it should cost to produce a product rather than historical costs. D) It uses actual historical data in the determination of standard costs.
Consider the estimated aggregate demand for a company’s ski product line for the upcoming year in the following table. Calculate the hiring cost for month of February using the chase production strategy. The average number of hours required to produce a pair of skis is 8 hr, and the number of worker hours per month is 160. The current workforce is 100. The hiring cost per worker is $200.
A. $12,000
B. $15,000
C. $20,000
D. $10,000
The format of a report depends primarily on
A) its topic, recommendations, and organizational pattern B) the writer's command of the English language. C) its length, topic, audience, and purpose. D) the amount of time the writer devotes to the writing process.
Which of the following is the best example of a good advertising campaign objective?
A. Sales will increase as a result of this advertising campaign. B. This campaign will result in a 5 percent increase in market share. C. Within two months, this campaign will increase sales. D. This campaign will result in a 10 percent increase in sales by next February. E. More customers will know about our company as a result of this campaign.