______ is an attempt to incite publicity and public excitement surrounding a product through a creative event while ______ is a strategy to get consumers to share a marketer's message.
A. Buzz marketing; word-of-mouth communication
B. Viral marketing; buzz marketing
C. Buzz marketing; viral marketing
D. Word-of-mouth communication; viral marketing
E. Personal selling; word-of-mouth communication
Answer: C
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The major drawback of personal selling is the expense
Indicate whether the statement is true or false
What method for persuasion is frequently used by sales and marketing experts?
A) Plan, compose, revise B) AIDA C) Motivate, sell, close D) ACE E) Persuade, remind, evaluate
Which of the following is a way of teaching accounting concepts to financially unsophisticated employees?
a. Data mining. b. BPR. c. Game playing. d. Open-book management.
Benny Wong bought a BMW from Danny's Auto sales on Monday. He wanted the tires upgraded to a special racing model. The cost was worked into the purchase price. The whole purchase was financed over three years. Danny's called Benny at 5:00 p.m
on Thursday to tell him the tires were on and that he could pick up the car. Benny didn't actually receive this message until Friday at 8:00 a.m. Friday, the car was severely damaged in the hail storm. Who is responsible for repairing the car? Why? A) Benny. He was the owner of the car as of Monday when the deal was completed. B) Benny. He was the owner of the car as of Thursday at 5:00 p.m. when he was notified that the tires were on. C) Danny's. Benny did not receive notice of completion until after the car was damaged. D) Danny's. Benny would not become the owner until the price was determined. E) Benny. The hail storm was an act of God for which Danny's can't be held responsible.