Cassidy is part of the buying center for a large manufacturer. Her field of expertise is logistics and she is responsible for choosing transportation providers for the company. A sales representative for Yellow Roadway, a successful trucking firm, regularly buys Cassidy's secretary lunch. The representative does this because she views the secretary as a(n) ________ and wants to be sure that information about her company reaches Cassidy.
A. obstructionist
B. decider
C. gatekeeper
D. power-broker
E. influencer
Answer: C
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Which statement BEST describes the production of a team's report?
a. All writers should participate in producing the final report. b. Individuals should turn over their drafts to be worked into the final report. c. In the near-final draft, each team member edits the report section he or she wrote. d. Readers of the report should be able to discern each report writer's style.
Brand ________ is a strategy to recapture lost sources of brand equity, and identify and establish new sources of brand equity.
Fill in the blank(s) with the appropriate word(s).
A decline in used car prices may increase end-of-lease payments under a closed-end lease
Indicate whether the statement is true or false
Flagg records adjusting entries at its December 31 year-end. At December 31, employees had earned $12,000 of unpaid and unrecorded salaries. The next payday is January 3, at which time $30,000 will be paid. Prepare the January 1 journal entry to reverse the effect of the December 31 salary expense accrual.
A. Debit Salaries payable $18,000; credit Cash $18,000. B. Debit Salaries payable $12,000, credit Salaries expense $12,000. C. Debit Salaries expense $12,000; credit Salaries payable $12,000. D. Debit Salaries expense $18,000; credit Salaries payable $18,000. E. Debit Salaries expense $18,000; debit Salaries payable $12,000; credit Cash $30,000.