Brand ________ is a strategy to recapture lost sources of brand equity, and identify and establish new sources of brand equity.
Fill in the blank(s) with the appropriate word(s).
revitalization
Brand revitalization is a strategy to recapture lost sources of brand equity, and identify and establish new sources of brand equity.
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Chyung (2018) discusses that Stufflebeam and Shinkfield’s (2007) reject the following definition of evaluation – “Determining whether objectives have been achieved.” Which of the following indicates the reason behind their decision to reject the definition?
a. because the objective-based evaluation method developed by Ralph Tyler in the 1930s is now an outdated model b. because programs with well-defined objectives seldom need to be evaluated c. because the objectives might be unimportant or not be oriented to the needs of the intended beneficiaries d. because it is difficult for external evaluators to evaluate program objectives
How does a salesperson benefit from storytelling skills?
What will be an ideal response?
A _______________________________ motivates workers to make suggestions for process improvement by promising some of the savings due to reduced labor and nonlabor costs will be paid to employees in the form of a bonus.
Fill in the blank(s) with the appropriate word(s).
In the face of a flattening growth rate and dropping profitability, one of the tools Pitney Bowes turned to was a(n) ________ to hold on to its best customers and create a better relationship with other customers by giving members discounts and incentives for frequent patronage.
A. trade promotion B. interactive program C. direct sales promotion D. loyalty program E. push strategy