This question has two parts; be sure to answer each one. First, what was the purpose of the GLOBE project, and what are its nine dimensions? Second, assume that you are managing a U.S. business that wants to export furniture to Russia, Sweden, or Singapore. Describe how you would use results from the GLOBE project to negotiate a deal to deliver a new line of furniture to distributors in one of these countries.

Question

What will be an ideal response?

Answer 1

The GLOBE project is a massive and ongoing cross-cultural investigation of nine cultural dimensions involved in leadership and organizational processes. GLOBE stands for Global Leadership and Organizational Behavior Effectiveness.

According to the GLOBE project, there are nine cultural dimensions:

Power distance expresses the degree to which a society's members expect power to be unequally shared.
Uncertainty avoidance expresses the extent to which a society relies on social norms and procedures to alleviate the unpredictability of future events.
Institutional collectivism expresses the extent to which individuals are encouraged and rewarded for loyalty to the group as opposed to pursuing individual goals.
In-group collectivism expresses the extent to which people should take pride in being members of their family, circle of close friends, and their work organization.
Gender egalitarianism expresses the extent to which a society should minimize gender discrimination and role inequalities.
Assertiveness represents the extent to which a society expects people to be confrontational and competitive as opposed to tender and modest.
Future orientation expresses the extent to which a society encourages investment in the future, as by planning and saving.
Performance orientation expresses the extent to which society encourages and rewards its members for performance improvement and excellence.
Humane orientation represents the degree to which individuals are encouraged to be altruistic, caring, kind, generous, and fair.