______ is the extent to which people depend on information from external reference points.
A. Level of moral judgment
B. Situational factors
C. Locus of control
D. Field dependence
D. Field dependence
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The use of the effective interest method to amortize a discount associated with the acquisition of an investment in bonds results in
A) the recognition of more interest income over the life of the investment than would result from the use of the straight-line method. B) the recognition of a constant amount of interest income each period. C) the recognition of less interest income over the life of the investment than would result from the use of the straight-line method. D) the recognition of a varying amount of interest income each period.
A ________ is a test marketing program conducted by an outside research company in field experimentation. The research company guarantees distribution of the product in retail outlets that represent a pre-determined percentage of the market
A) Simulated test market B) Partial test market C) Controlled test market D) Standard test market
Which of the following is a desirable quality for a brand name?
A) The name should be unique and difficult to pronounce to ensure legal protection. B) The name should be a common word rather than a distinctive one. C) The name should not suggest anything about the product quality. D) The name should translate easily into foreign languages. E) The name should not be extendable.
ROMI stands for ________
A) retail opportunity for marketing investment B) retail objective for marketing investment C) reach of marketing initiatives D) reliable opportunity for market integration E) return on marketing investment