A ________ is a test marketing program conducted by an outside research company in field experimentation. The research company guarantees distribution of the product in retail outlets that represent a pre-determined percentage of the market
A) Simulated test market
B) Partial test market
C) Controlled test market
D) Standard test market
Answer: C) Controlled test market
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An accreditation team is under pressure to make certain that everything is reported for the upcoming review. Some information is missing, and one group member suggests that they fill in the blank space with their best guess at the data, rather than delay the review. No one disagrees. The accreditation team is falling into what psychological phenomenon?
A. group effectiveness B. social facilitation C. groupthink D. brainstorming
Which of the following is not one of the common general forms of franchises?
A) Manufacturing B) Area C) Chain-style D) Processing plant E) Distributorship
A portfolio's risk is measured by its degree of volatility because the ________ volatile the returns, the ________ uncertain the future return on the portfolio
A) more; more B) more; less C) less; more D) None of the above.
When companies constantly take the pulse of changing customer needs and wants, then quickly adapt to meet them, they are able to ________
A) create marketing after products are developed and produced B) create a buyer's market C) convince customers to buy existing products D) satisfy customer preferences before they are expressed or even known by customers E) convince customers to purchase products that don't really appeal to them