How is it possible for a company in the United States to have protection for a brand even if it has not legally registered it?
What will be an ideal response?
In the United States, common-law protection exists if the firm has used the name and established it over a period of time.
You might also like to view...
M-commerce should be approached by retailers the same as e-commerce.
Answer the following statement true (T) or false (F)
If indirect costs are a significant percentage of total project costs, reductions in project time can represent very real savings.
Answer the following statement true (T) or false (F)
One reason annual overhead application rates are used is
a. because of seasonal variability of overhead costs. b. to help budget overhead costs. c. to minimize the overhead cost assigned to products. d. to maximize the overhead cost assigned to products.
U.S. GAAP and IFRS distinguish three categories of long-lived assets for purposes of measuring and recognizing impairment losses. The second category addresses intangibles, other than goodwill, not subject to amortization. This category does not include:
a. brand names. b. trademarks. c. franchise rights. d. renewable licenses. e. none of the above