Prior to the development of the cardiac stent, surgeons used balloons to clear obstructed heart vessels, but there was no way to ensure the vessels would stay open
The stent is a tiny metal scaffold that props open the formerly obstructed blood vessel and keeps it from becoming obstructed again. Surgeons who use the stent had to engage in a great deal of learning to understand its use and its value in patient care. There was nothing like the stent on the market when it first appeared. The cardiac stent is an example of a ________.
A) dynamically continuous innovation
B) nonradical innovation
C) competitive innovation
D) continuous innovation
E) discontinuous innovation
E
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Which of the following is an example of a longitudinal design in a descriptive research project?
A) Surveys involving 600 mall intercepts in six major cities to determine the likes and dislikes of health food. B) A variety of promotional offers would be displayed in stores, with each group of respondents seeing only one offer and the resulting brand sales would be monitored. C) A panel that consists of households that provide purchasing information at specified intervals over an extended period. D) A and B only E) B and C only
Consumers often rely on decision guidelines, or mental rules of thumb, when weighing the merits of competing brands. These rules are referred to as ________
A) evaluative criteria B) attitudes C) affects D) heuristics E) cognitions
Organizations that operate under both nonprofit and for-profit legal forms are referred to as ______ organizations.
A. hybrid B. social sector C. civil service D. voluntary sector
All salespeople suffer losses, either through the loss of a sale or an entire account to a competitor. What can a salesperson do to win back a customer?
What will be an ideal response?