This theory posits that the media provide the stimulus for the consumers; consumers then attune to these messages and determine how best to interpret or make sense of them

a. hypodermic needle
b. uses and gratifications theory
c. agenda-setting
d. cultivation theory


b___

Communication & Mass Media

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All of the following are considered to be an "intermediate" level of measurement EXCEPT

A) behavior. B) retention. C) comprehension. D) awareness. E) reception.

Communication & Mass Media

Pauses are the spoken equivalent of punctuation marks

Indicate whether the statement is true or false

Communication & Mass Media

Dominique believes that men who wear tattoos and leather jackets are dangerous, so when she is stalled on the highway and a man with tattoos and a leather jacket stops to help her, she rejects his help and says a tow truck is on the way

What kind of reasoning was involved here? What will be an ideal response?

Communication & Mass Media

A speaker who paraphrases someone else?s ideas without quoting the source directly is guilty

of plagiarism. Indicate whether the statement is true or false

Communication & Mass Media