When Kraft focused on cost-cutting with its older and established brands, leaving them to wither without much investment or modification, Kraft decided to ________ the older products
A) license
B) maintain
C) divest
D) harvest
E) review
D
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Which of the following is considered a profitability ratio?
a. Earnings per share b. Debt-to-equity ratio c. Acid-test ratio d. Inventory turnover ratio
Which of the following are manufacturer-owned facilities that carry inventory and provide sales and services to customers?
A) sales offices B) sales branches C) manufacturers' showrooms D) manufacturers' offices E) merchandise brokerages
Which of the following is NOT a condition for small and medium businesses to flourish in a country?
a. Entrepreneurship education b. Support from government c. Cultural and social norms d. Large population size
One of the advantages of radio as an advertising medium is that it
A. doesn't require marketers to segment an audience. B. is audio-only. C. is cost-effective. D. is good for complex messages. E. has a long exposure time.