One of the advantages of radio as an advertising medium is that it
A. doesn't require marketers to segment an audience.
B. is audio-only.
C. is cost-effective.
D. is good for complex messages.
E. has a long exposure time.
Answer: C
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Answer the following statements true (T) or false (F)
1. The relationship between the firm and its suppliers is solely commercial and financially based. 2. The customer-firm relationship is based on ethical principles as well as commercial criteria. 3. The common goal of most NGO campaigns is to use customer and public pressure to force the corporation to adjust its strategic focus. 4. Global CSR incudes aspects of economic responsibility, legal responsibility, ethical responsibility, and global philanthropic responsibility. 5. Placing the firm’s support toward a single philanthropic cause via public relations or advertising is not strategic philanthropy. In fact, this “cause-related” marketing can backfire and lead to mistrust and suspicion about the true motives of the firm.
Trading securities are:
A) Recorded at cost and remain at cost over the life of the investment. B) Reported at historical cost, adjusted for the amortized amount of any difference between cost and maturity value. C) Reported at fair value on the balance sheet. D) Intended to be held to maturity. E) Always classified as Long-Term Investments.
Most of the International Monetary Fund's loan activities since the mid-1970s have been targeted toward developing nations typically because
A. developed nations are not willing to enact certain macroeconomic policies in return for money. B. of relatively slow economic growth in the developed countries of Europe. C. only developing nations are allowed to be its beneficiaries. D. it does not have enough funds to lend to large and developed countries. E. developing nations are more than twice as likely to experience financial crises as developed nations.
If you cannot establish credit, you will be challenged in using debt as a resource.
Answer the following statement true (T) or false (F)