A major advantage of open ended questions is that
a. answers are easier to code
b. respondents do not have to think as hard
c. they allow respondents to expand on their answers
d. they lessen the chances that a clerical error will be made when coding the data
c
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Human twin studies suggest that aggressiveness is a. heritable, and impulsive aggression is particularly so
b. heritable, and premeditated aggression is particularly so. c. almost entirely the result of learning. d. heritable in males, but not in females.
Which of the following is a true statement about correlations?
A) A correlation of zero indicates a strong relationship between two variables. B) A correlation of –1.00 indicates a weak relationship between two variables. C) A correlation of +1.00 provides clear evidence that one variable has a causative effect upon the other. D) Correlations can range from –1.00 to +1.00 and describe the strength of a relationship between two variables.
______ is when each condition appears once in each sequence and participants are then randomly assigned to the difference sequences.
A. Complete counterbalancing B. Partial counterbalancing C. Latin Square counterbalancing D. Randomized partial counterbalancing
Addison is a brand manager and wants consumers to form attitudes that are strong, resistant to counterpersuasion attempts, more accessible from memory, and more predictive of behavior. Which route of the elaboration likelihood model should he encourage consumers to take?Addison is a brand manager and wants consumers to form attitudes that are strong, resistant to counterpersuasion attempts, more accessible from memory, and more predictive of behavior. Which route of the elaboration likelihood model should he encourage consumers to take?
A) primary route B) secondary route C) central route D) peripheral route E) direct route