The __________diversification strategy creates value in two ways. First, because the core competency has already been developed in one business, the firm does not have to allocate resources to develop it. Second, because the resource is intangible, competitors cannot easily imitate it.
A. related constrained
B. unrelated
C. related linked
D. dominant business
Answer: C
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Unilever has over 10 personal care brands, each with a unique focus and product positioning strategy. Buyers would not know that Unilever is the manufacturer of a specific brand unless they looked closely at the small print on the package. This is an example of using a ________ branding strategy.
A) company name only B) brand name only C) company and brand name D) brand and subbrand name E) company, brand, and product name
A corporation may carry a net capital loss forward five years to offset capital gains in future years but it may not carry a net capital loss back to offset capital gains in previous years.
Answer the following statement true (T) or false (F)
Heavy equipment, which includes items such as buildings and robotics, is also referred to as ________
A) component parts B) capital equipment C) accessory equipment D) operating supplies E) specialized services
TriColor, Inc is doing business in Minnesota, West Virginia, and Oklahoma. TriColor must register in all three of these states
a. True b. False Indicate whether the statement is true or false