The early model of mass communication suggestion that a mass communicator need only “shoot” messages at an audience and that those messages would produce preplanned and almost universal effects is known as the:
a) Theory of universal effects
b) Stimulus-response model
c) Hypodermic needle model
d) Universal and preplanned model of communication
c
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The point, mood and meaning of a story
a) should be determined by the writer before he writes. b) need not be decided until after the story is written. c) never appear all together in the same story. d) do not dictate elements of writing style.
Who produced a multimedia news release to announce the PSA ad campaign produced for First Lady Michelle Obama’s “Let’s Move” initiative to combat childhood obesity?
a. Edelman b. The Ad Council c. Michelle Obama d. White House staff
One of the major motives for excuse making is to maintain your positive image
Indicate whether the statement is true or false.
The ____________________ outline contains your main points, subpoints, and sub-subpoints written out in complete sentences.
Fill in the blank(s) with the appropriate word(s).