Who produced a multimedia news release to announce the PSA ad campaign produced for First Lady Michelle Obama’s “Let’s Move” initiative to combat childhood obesity?

a. Edelman
b. The Ad Council
c. Michelle Obama
d. White House staff


b. The Ad Council

Communication & Mass Media

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Marshall McLuhan strongly believed that the content of the messages that we are transmitting is less influencing than ______.

A. the medium itself and the experience from using it B. the face-to-face conversations that we have C. the impact of social forces D. none of these, the content is the most influential

Communication & Mass Media

Successful teams need free information flow more than togetherness or commonality

Indicate whether the statement is true or false.

Communication & Mass Media

Speaking notes should include all of the following EXCEPT __________.

a. hard-to-remember statistics b. delivery cues to help trigger memory c. information from presentational aids d. long quotations

Communication & Mass Media

Integrating visual and auditory imagery in the conclusion of your speech can make your topic more memorable and reinforce your purpose

Indicate whether the statement is true or false

Communication & Mass Media