According to Terrence Poltrack, the process of coming up with the big idea is:

a. All about emotion
a. One part reason, one part heart, one part, intuition
b. All about rationality
c. There is no set process; it is different for everyone


a

Communication & Mass Media

You might also like to view...

Answer the following statements true (T) or false (F)

1. A willingness to argue is critical to civic engagement. 2. Arguing can be destructive. 3. Productive argument means letting co-arguers have their say. 4. It is productive to enter arguments assuming that we could be wrong. 5. Argumentation requires that we provide acceptable justifications for our statements.

Communication & Mass Media

Aristotle felt that an appeal based on the speaker's character was the most powerful form of persuasion

Indicate whether this statement is true or false.

Communication & Mass Media

Which event or social trend encouraged the growth of mass media research?

a) World War II b) Vietnam War c) Violence and sexual content in radio industry d) Increased competition among the media for advertising dollars

Communication & Mass Media

When one is unsure or doubtful of what one is saying, what kind of vocal property or linguistic construction is typically employed?

A. a tag question B. rising intonation C. a disclaimer D. all of the above

Communication & Mass Media