The attempt to increase personal status in a group by winning the approval of high-status members is known as
A) power over.
B) status-reward behavior.
C) social climbing.
D) referent behavior.
E) reward behavior.
C
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For each of the seven types of supporting material, identify one test that should be applied to
determine the strength of the support. What will be an ideal response?
Which of the following is not the reason that mainstream news among major news outlets is similar to each other?
A. News outlets constantly monitor and imitate others. B. Reporters from different news outlets share the same news beats and sources. C. News outlets depend heavily on official government sources. D. News outlets often share reporters.
Which of the following techniques can be used to measure viewer response to Internet ads? a. A "cookie" is placed on the viewer's computer to track subsequent webbrowsing
b. Randomly selected visitors to a web site are asked to participate in a surveyabout what ads they have seen. c. Records are kept about the number of times visitors "click through" the adson web pages. d. All of the choices
The process of audience analysis and adaptation affects every aspect of speech preparation from choosing a topic to delivering the speech.
Answer the following statement true (T) or false (F)