Which of the following techniques can be used to measure viewer response to Internet ads?
a. A "cookie" is placed on the viewer's computer to track subsequent webbrowsing
b. Randomly selected visitors to a web site are asked to participate in a surveyabout what ads they have seen.
c. Records are kept about the number of times visitors "click through" the adson web pages.
d. All of the choices
d
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The text advises to pay special attention to which two parts of your ad copy?
a. headline and first paragraph b. first and second paragraphs c. first and last paragraphs d. last paragraph and call to action
In his speech about date rape on college campuses, Nathan cites statistics from state and county law enforcement documents; then he includes statistics from incidents on his own campus
Which principle of selecting the BESTsupporting material is Nathan using? A) proximity B) suitability C) concreteness D) magnitude
Situational communication apprehension depends on the environment in which a conversation takes place
Indicate whether this statement is true or false.
Answer the following statements true (T) or false (F)
1.Individuals of all sexes and sexual orientations experience unwanted sexual behaviors. 2.Societal factors only hinder positive aspects of romantic relationships such as public affection or office romances. 3.When Jimmy doesn’t let his wife address his alcohol addiction because she’s never had a drink before, he is practicing the “pitfall” of inauthentic communication known as disqualification. 4.Hurtful messages are attacks on the recipient’s identity.