Who coined the aphorism “The medium is the message”?

a. Neil Postman
b. Jacques Ellul
c. Marshall McLuhan
d. Theodor Adorno


c

Communication & Mass Media

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The following need forms the basis of many persuasive appeals, from ads promising to make us better parents, spouses, or friends, to appeals for volunteers in good causes. As an example, one study asked managers and workers to rate ten factors in job satisfaction

a. the need for creative outlets b. the need for ego gratification c. the need for ethics d. the need for reassurance

Communication & Mass Media

A speaker must be aware of the audience's __________ or interest

Fill in the blanks with correct word

Communication & Mass Media

Ethos is proof that relies on the audience's perceptions of a

speaker's credibility. Indicate whether the statement is true or false

Communication & Mass Media

Every spoken message indicates meanings of two types (levels):

A. verbal and reciprocal. B. small group and social. C. connotative and semantic. D. signals and sign. E. content (denotative) and relational.

Communication & Mass Media