Every spoken message indicates meanings of two types (levels):
A. verbal and reciprocal.
B. small group and social.
C. connotative and semantic.
D. signals and sign.
E. content (denotative) and relational.
Answer: E
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Answer the following statements true (T) or false (F)
1. The Professional Strategy Triangle does not apply to advertising copywriting. 2. Advertising copy should not break English grammar rules. 3. In traditional ad layout, the promise or benefit is in the call to action. 4. A tagline and a slogan are the same thing.
A pitch is directed toward ________
A) government regulators B) investors C) customers D) journalists E) voters
Eric used the nonverbal channel of proxemics when he showed up to his girlfriend's birthday party an hour late to show he was mad at her
Indicate whether the statement is true or false
Jacob saw a cyclist get hit by a car at an intersection. When he was asked to asked to speak in court, he provided _____
Fill in the blank(s) with the appropriate word(s).