Why is negative reinforcement not punishment?
What will be an ideal response?
Negative reinforcement is the removal of a bad thing for consistently doing a good thing. Punishment is the addition of a bad thing for doing a bad thing.
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An international retail giant chooses women between the ages of 17 and 35 in European countries as the target market for a new line of fashion apparel that it plans to launch soon. Which of the following types of segmentation is the company using?
A) behavioral segmentation B) benefit segmentation C) psychographic segmentation D) demographic segmentation
Which of the following is a valid observation about word of mouth advertisements?
A) It is the one form of advertisement that cannot be controlled by companies because it occurs naturally. B) Social media can be used as a tool to generate positive word of mouth. C) Word-of-mouth strategy will be less effective for smaller organizations. D) Attempts to manage word-of-mouth would lead to negative consequences. E) Organic word of mouth is always positive whereas facilitated word of mouth is negative.
Before responding to a customer complaint, what should first be considered?
A) How upset the customer is B) How often that particular customer complains C) How easy it is to rectify the issue D) Relationship with the customer E) Company policy for handling customer complaints
The chief criticism of Milton Friedman’s philosophy suggests that businesses following his advice would often ______.
a. pay more in taxes than is due b. weaken their relationship with shareholders c. fail to compete effectively in the marketplace d. deliberately act unethically in the pursuit of profits