The Federal Trade Commission's (FTC's) advertising substantiation program now requires advertisers to substantiate their claims
A. within one month of the appearance of an ad.
B. if an ad does not provide sufficient information to consumers so as to make an informed decision.
C. if an ad uses puffery.
D. if an ad runs for more than six months.
E. before an ad appears.
Answer: E
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Answer the following statements true (T) or false (F)
1. Jyl, a supervisor, told her employees, "The store will close Monday for inventory. All employees are expected to participate." Jyl's communication to her employees is an example of upward communication. 2. Productivity is defined by the formula of outputs divided by inputs for a specified period of time. 3. If a manager decreases the efficiency of labor and makes no improvements to the efficiency of capital, an increase in productivity will result. 4. Controls allow top management to decentralize decision making at lower levels within the organization.
Which of the following is an example of an accrual?
a. Bookkeeping fees collected but not yet earned b. Six months' rent paid in advance c. Interest earned but not yet received d. Equipment purchased for use in the business
Which of the following is NOT a public relations activity?
A) speech writing B) advice and counsel to management C) creative strategy D) sponsorships E) investor relations
Earned value is:
A) The total budget for the project. B) A cost estimate of the budgeted resources across the project's life cycle. C) The real budgeted value of the work that has actually been performed to date. D) The cumulative total costs incurred in accomplishing the various project work packages.