What is the mode of the data set below? 864, 846, 327, 361, 327, 441, 789, 148, 184, 156
a. 327
b. 716
c. 444
d. 344
a
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Local advertising is ineffective in reaching _____
a. baby boomers b. Generation X consumers c. outshoppers d. bachelors
A good example of a company's resources does not include
A. fruitful partnerships or alliances with suppliers that reduce costs and/or enhance product quality and performance B. a well-known brand name and enjoying the confidence of customers C. more intellectual capital and better e-commerce capabilities than rivals D. a lower-cost value chain than rivals E. having higher earnings per share and a higher stock price than key rivals
Hermanett is an annual lifestyle magazine that only covers adventure sports. The magazine targets single men and women who love adventure and lists every year's top spots for adventure sports. Therefore, Hermanett's subscribers are from a niche category of adventure enthusiasts.In the context of consumer market segmentation, which of the following types of market segmentation doesHermanettmost likely follow?
A. Psychographic segmentation B. Product-use-based segmentation C. Customer-based segmentation D. Geographic segmentation
Industrial distributors and their agents are typical types of intermediaries found in channels for consumer products.
Answer the following statement true (T) or false (F)