The ad for Walt Disney World shows enthralled spectators watching the daily Disney character parade and has several park guests explaining how much they enjoyed the parade. Why is Disneyworld using testimonials in its ads?
What will be an ideal response?
Featuring service customers is a way to address service intangibility.
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The take-away provided in the conclusion of your presentation should ________
A) be a physical object that will remind the audience of your content B) include one or two completely new points that you have saved for the end C) use the same phrasing that you used in your introduction D) tie in with the opening or present a forward-looking idea
The ________ establishes uniform legal rules for the formation and enforcement of electronic contracts and licenses.
A. Uniform Computer Information Transactions Act (UCITA) B. Lanham Act C. Telecommunication Act D. Economic Espionage Act
Describe the six major categories of hardware and provide an example of each.
What will be an ideal response?
Tests performed during alpha testing that are designed to try to break the system are:
A) stress tests. B) performance tests. C) recovery tests. D) security tests. E) stub tests.