Which of the determinants of service quality involves having the customer's best interests at heart?
A) access
B) courtesy
C) credibility
D) responsiveness
E) tangibles
C
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Coors brand slogan "Turn it loose" translated into Spanish was interpreted as "suffer from diarrhea," which is an example of why marketers may need to change brand elements when they launch products and services globally
Indicate whether the statement is true or false
Which of the following is true concerning the use of graphics in business documents?
a. Understanding and retention are enhanced by the use of graphics. b. Graphics should be selected that are appropriate for the data and audience. c. Visually presented data can be easily distorted leading the reader to form incorrect assumptions about the information. d. All of the above are true.
Which of the following options is open to a litigant who wishes to make a claim in the
small claims court but the amount of the claim exceeds the current monetary jurisdiction of the court? A) consolidate the claim B) seek an increase in the monetary jurisdiction of the court C) seek unspecified damages against the defendant. D) waive the claim E) waive the excess portion of the claim
A toy manufacturer produces a product for which there are 10 possible defect opportunities. If in the course of a week the company makes 1,000 units and discovers 17 total defects, what is the manufacturer’s DPMO?
a. 17 b. 1000 c. 1700 d. 17000