Cultivation theory considers the ______ effects of television viewing on how people see and understand the social world.

A. long-term
B. direct
C. indirect
D. short-term


A. long-term

Communication & Mass Media

You might also like to view...

Joseph Pulitzer wanted his paper, the New York World, to appeal to women for which of the following reasons?

A. More women were literate than men. B. Women had more time to read the paper than men. C. Advertisers wanted to reach women. D. You can’t fool me; Pulitzer didn’t care about women readers.

Communication & Mass Media

Evaluating speeches effectively means focusing on two concepts:

the rhetorical situation and the situational distractions faced by the speaker. Indicate whether the statement is true or false

Communication & Mass Media

As your textbook explains, persuasion takes place only if the audience is strongly in favor of the speaker's position by the end of the speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Brainstorming for potential solutions requires that a small group wait until all potential solutions have been presented to begin evaluating them.

Answer the following statement true (T) or false (F)

Communication & Mass Media