User-driven innovation is often resisted by companies for many reasons. Which one of the following is NOT one of those reasons?
a. Companies believe customers lack the skill base that the product requires.
b. Companies believe customers lack sophisticated knowledge.
c. Companies believe it gives customers too much power.
d. Engineers view customer innovators as rivals who undermine or challenge their creativity.
e. Customers come up with great ideas that the company may not have thought of.
E
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The easiest measure of marketing public relations effectiveness is ________
A) the resultant effect on the company's sales figures B) the effect it has on its market capitalization C) the number of exposures carried by the media D) the changes observed in consumers' brand knowledge E) the impact it has on the company's market share
Integron Inc, a company that manufactures office furniture, has recently observed a dip in its profitability. Salespeople visit an average prospect at least six times before closing a deal
What suggestion can you give the company to reduce this expense of direct marketing and increase its profitability?
When constructing a table with metric variables, you should absolutely include the average(s)
Indicate whether the statement is true or false
A research ?rm is seeking proposals for the development of a low-cost passenger vehicle that can travel into space. What type of proposal will your company submit?
A) Solicited. B) Unsolicited.