Integron Inc, a company that manufactures office furniture, has recently observed a dip in its profitability. Salespeople visit an average prospect at least six times before closing a deal

What suggestion can you give the company to reduce this expense of direct marketing and increase its profitability?


Student answers can vary. The company can replace some of the sales calls with telemarketing. This would help them reduce the costs and increase profitability.

Business

You might also like to view...

The normal order of a sentence is predicate first, then subject

Indicate whether the statement is true or false

Business

Which country belonging to the DR-CAFTA trade agreement has the largest economy?

A. Costa Rica B. Honduras C. El Salvador D. Nicaragua E. Dominican Republic

Business

Which stage of the product life cycle is characterized by low or negative profits and the possible need of companies to offer incentives to stores to get them to carry the product?

A. decline B. growth C. maturity D. introduction

Business

Salina is working to create greater brand awareness for her company's new line of fitness trackers. To increase brand awareness, theĀ leastĀ important information that should be included in promotions is

A. the brand name. B. the logo. C. the packaging. D. the product history. E. the slogan.

Business