In a competitive marketplace, "good ethics" is a wonderful idea but an impractical standard, because there are simply too few benefits to be gained from maintaining high business ethics.
Answer the following statement true (T) or false (F)
False
Most executives of major firms in the United States believe that there is a positive correlation between ethics and long-run profitability because ethical behavior prevents fines and legal expenses, builds public trust, attracts business from customers who appreciate and support ethical policies, attracts and keeps employees of the highest caliber, and supports the economic viability of the communities where these firms operate. See 1-4: What Roles do Ethics and Governance Play in Business Success?
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A large athletic shoe company has agreed to work with a smaller company that has a new line of athletic clothing since the bigger firm does not have a similar offering and the smaller firm has limited experience in marketing and distribution. The two firms could be described as
a. union partners. b. strategic allies. c. distributors. d. special interests. e. regulatory institutions.
Rockville Company makes a $1,200 purchase of merchandise inventory on account. This transaction will be recorded in the ________.
A) cash payments journal B) sales journal C) cash receipts journal D) purchases journal
In today’s environment, what type of concerns have employees raised with regard to implementing diversity initiatives?
a. Employees are uncomfortable with having so many coworkers who are not “like them.” b. The initiatives are seen as a threat to job security. c. Employees don’t want to have to learn additional languages just to speak to coworkers. d. Employees don’t appreciate being forced to go to diversity sensitivity training.
Which of the following is NOT true about managing and measuring online media?
A. Different software packages must be used to manage each major social media platform. B. It offers a white paper that overly promotes Hootsuite. C. When earned and owned media are online, it is easier to measure results. D. Marketing automation software tracks individual customers' behavior. E. When earned and owned media are online, results can be measured more quickly.