A recent trend among cable networks is
a. more original programming during primetime.
b. more popular off-net series during primetime.
c. more commercial minutes per hour during primetime.
d. lower subscription fees charged to cable systems.
a
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According to Judee Burgoon, what percentage of the meaning of our messages is sent via nonverbal codes?
a. 60–65 percent b. 50–55 percent c. 40–45 percent d. 70–75 percent
"Next, Barbie's creators Ruth and Elliot Handler joined with Harold Mattson to create the
MATTEL Company." This italicized example uses what kind of transitional device? A. Transition B. Internal Preview C. Internal Summary D. Signpost
What is the benefit of a sports apparel company providing a university sports team with uniforms?
a. interacting with team fans b. generating brand recognition c. promoting its CSR efforts d. engaging with sports celebrities
A single media company needs to make 2 versions of its content available—
a. one for broadcast and one for broadband. b. one in High Definition and one in regular definition. c. one for a regular screen and one for a cluttered screen. d. one with ads and one without.