Store design is a component of the
A. organizational mix.
B. pricing mix.
C. product mix.
D. retail mix.
E. wholesale mix.
Answer: D
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Partners Ken and Macki each have a $40,000 capital balance and share income and losses in a ratio of 3:2 . Cash equals $20,000, noncash assets equal $120,000, and liabilities equal $60,000 . If the noncash assets are sold for $50,000, and each partner is personally insolvent, Partner Macki will eventually receive cash of
a. $0 b. $10,000 c. $12,000 d. $20,000
Advertising is the least used of the major promotion tools, although it has great potential for building consumer awareness and reference
Indicate whether the statement is true or false
Slang is generally
a. understood by everyone. b. spoken by the masses. c. easily translated. d. used by subgroups.
The product life cycle concept encourages marketing managers to act reactively.
Answer the following statement true (T) or false (F)