The specialized part of corporate public relations designed to build and maintain community and governmental relations is:
A. Public relations D. Public affairs
B. Publicity E. Propaganda
C. Press agentry
D
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Discuss two pros and two cons of keeping pay information secret. What can a company do to offset the cons?
What will be an ideal response?
What are the implications of American ethnic subcultures for marketers?
What will be an ideal response?
The training programs of both small and large marketing firms should incorporate three dimensions. One of them is knowledge of the product line, company marketing strategies, territory information, and business trends. What are the other two?
A) knowledge of personal selling skills; in-field sales training with supervision B) knowledge of personal selling skills; knowledge of self and others C) knowledge of company policies, procedures and benefits; stress management D) explanation of compensation methods; in-field sales training with supervision E) attitudes toward the company, its products, and its customers; application of personal selling principles and practices
Answer the following statement(s) true (T) or false (F)
1. “Big Data” is often seen as valuable because it offers volume, variety, and velocity. 2. Understanding what opportunities and problems managers face does not suggest relevant analyses that can support better decisions. 3. If managers do not use HR metrics and analytics to make different and better decision, the first question is the cost. 4. Personal theories used to identify choices for outcome measures are an accurate reflection of reality.