When conducting research or looking for a topic on the Internet, speakers must take care to __________.
A. eliminate all source material from for-profit organizations
B. ensure the subject has not been covered in a previous speech
C. select the most current information found
D. evaluate the credentials of the source
Answer: D
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To develop sensitivity to the attitudes of various priority publics, a PR person must develop:
a. persuasion techniques for each one. b. different strategies for each one. c. empathy for each one. d. none of the above
Beliefs and/or values are easier to change than attitudes
Indicate whether the statement is true or false
Lincoln's "chorus" metaphor reinforces stereotyping in American society
Indicate whether the statement is true or false
Which of following company is not the leading operators of radio networks in the United States?
a. CBS b. RADAR c. NBC d. ABC e. none of above