Which of the following is a gathering of individuals from the same profession or industry who meet to share information about a topic?
A) third-party event
B) trade show
C) self-produced event
D) community forum
E) conference
E
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Which of the following would not be an effective technique for gaining audience attention in sales messages?
A) offering an exciting product benefit B) encouraging people to place an order C) offering a unique solution to a common problem D) appealing to people's emotions E) offering a piece of interesting news
Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers is known as ________
A) positioning B) segmenting C) diversifying D) prospecting E) satisficing
Within business, an organization's context sometimes makes it difficult for even the well-intentioned person to act ethically.
Answer the following statement true (T) or false (F)
An estimate based on an analysis of receivables shows that $780 of accounts receivables are uncollectible. The Allowance for Doubtful Accounts has a debit balance of $110. After preparing the adjusting entry at the end of the year, the balance in the Uncollectible Accounts Expense is
A) $110 B) $780 C) $670 D) $890