Explain the concepts of product-mix width, length, depth, and consistency
What will be an ideal response?
The width of a product mix refers to how many different product lines the company carries. The length of a product mix refers to the total number of items in the mix. The depth of a product mix refers to how many variants are offered of each product in the line and is determined by dividing the total number of items by the number of lines. The consistency of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
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Americans between the ages of 35 and 64 are the focus of almost 50 percent of all advertising expenditures
Indicate whether the statement is true or false
Amanda has just determined that her employees will require extensive training if they are to acquire the necessary technological expertise to produce a new product line. She has discovered one of her firm's
A. strengths. B. weaknesses. C. opportunities. D. threats. E. market challenges.
Define commercialization. Explain two important decisions the company must make during this stage
What will be an ideal response?
SBU stands for ________
A) strategic buying utilities B) successful business utilities C) strategic business units D) standard business units E) successful business units